Who We Are

The best of two regional feed brands

Regionally Focused Brands

Kent Nutrition Group was formed to bring out the best in two highly successful regional feed companies — Kent and Blue Seal. Founded in 1927, Kent has grown to become a leading animal nutrition brand in the Midwest. Blue Seal began in 1868 and has since grown into a leading animal nutrition brand in the East.

Together, the Kent and Blue Seal brands are the most trusted and preeminent regionally focused animal nutrition brands in the United States. As a result, Kent Nutrition Group is dedicated to helping them both bring their legacies of quality products to even more customers who are seeking the highest quality nutrition for their animals — whether for livestock, horses, pets or small animals.

Serving Markets We Know

Our Kent products are primarily available throughout the Midwest, with some commercial products being sold in the East. Blue Seal products are only available throughout the Eastern U.S. at our stores, dealers and retailers. In addition, we also manufacture custom animal feed formulas for livestock producers and provide the needed assistance to develop custom feeding programs as requested.

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Quality Nutrition

We make superior animal nutrition products because our customers’ animals deserve only the best in nutrition. That is why it has never been our goal to be the biggest animal nutrition company, only to provide the best quality animal nutrition products in the regions we serve.

Service and Trust

Strong, long-lasting relationships are built on trust. That is how we have always operated. We believe in doing what is right for our customers and their animals. We believe in being honest, keeping our promises and treating our customers as friends.

Committed to Innovation

We hold our products to the highest standards from start to finish. Our commitment begins with our animal nutritionists, who perfect our products through rigorous research. It continues at our KNG Research Farm — an 800-acre research facility, where we perform real-world product testing. And our quality products are manufactured and tested every day at our award-winning plants, which ensure that those products are consistent and safe.  As part of our commitment to innovation, we also regularly provide nutritional information and research findings to help promote proper care, growth development, and species specific nutritional analysis and research reports.

Our Promise

Quality animal nutrition that you can trust — guaranteed.

Our Mission

We strive to be the most trusted and preeminent regionally focused animal nutrition brand in the United States.

Part of Something Bigger

Kent Nutrition Group is a division of Kent Corporation, a family-owned, American company with a history of innovation in animal nutrition. We’re dedicated to commercial producers, farming communities and animal lovers. We are proud of our role in animal nutrition, and we work every day to enrich the lives of those who raise and care for animals.

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