Who We Are
Kent Nutrition Group (KNG) is a family-owned company based in Muscatine, Iowa. The Kent family has been managing the business for nearly 100 years and manufactures a wide variety of products, including a complete line of quality animal nutrition product lines under the Kent and Blue Seal brands. Kent Nutrition Group animal nutrition products are available across the United States to meet the needs of commercial livestock producers, equine enthusiasts, backyard farmers and pet owners.
Quality Animal Nutrition
Quality animal nutrition that you can trust — guaranteed.
We make superior animal nutrition products because our customers’ animals deserve only the best in nutrition. That is why it has never been our goal to be the biggest animal nutrition company, only to provide the best quality animal nutrition products in the regions we serve.
Wide Range of Products
From backyard to feedyard, Kent Nutrition Group has the high-quality nutrition for animals of all types. Many of your customers know and trust preferred KNG brands like Kent, Blue Seal, Sentinel®, Home Fresh®, Native® and many more.
Research Backed Results
We hold our products to the highest standards from start to finish. Our commitment begins with our animal nutritionists, who perfect our products through rigorous research. It continues at our KNG Research Farm — an 800-acre research facility, where we perform real-world product testing. And our quality products are manufactured and tested every day at our award-winning plants, which ensure that those products are consistent and safe.
Local Mills
Kent Nutrition Group manufacturing facilities hold our products to the highest standard from incoming ingredients to finished products. We require our ingredient suppliers to embrace the same strict feed and food safety criteria that we do.
Additionally, our animal feed manufacturing specialists continually test our products under real-world conditions to ensure quality and consistency. Every KNG manufacturing facility has received the Safe Feeds/Safe Foods (SF/SF) certification by the American Feed Industry Association (AFIA). The SF/SF certification recognizes that our manufacturing plants and mills far exceed regulatory standards to maximize the safety of our facilities and our products.
Dealer Programs
Why choose to be a Kent Blue Seal dealer?
Quality animal nutrition products—guaranteed
Marketing and sales support
Competitive pricing
Profit boosting rebate programs
Seminars and sales training
Dealer signage
A Family Owned Company
The Kent legacy of innovation started with Gage A. Kent of Indianola, Iowa, who in 1927 revolutionized the livestock feeding industry of the time with the introduction of Kent 34% Baby Beef. This product was christened "The Feed Without a Filler" and set the standard for high quality. Meanwhile, in Lawrence, Massachusetts, the H.K. Webster family had been in a similar business of manufacturing quality animal nutrition products since 1868 under the H.K. Webster Company name and its line of Blue Seal quality animal feeds. In 1988, Blue Seal Feeds joined Kent Corporation, enhancing the range of premier animal nutrition products offered. Presently, Kent Nutrition Group offers superior quality feeds for various species through the Kent and Blue Seal brands.